Welcome to Blue Ocean Strategy Regional Centre, Empowering Value Innovation

ABOUT US

Dr Ting is a very resourceful, engaging and focused speaker. His deep knowledge and expertise in Blue Ocean Strategy and its implications, was eye opening for all attendees of the South East Asian SME Forum. Of course he didn’t forget to put a smile on the faces of delegates with his positive attitude and well established sense of humour. He was ranked as one of the best speakers of the entire forum. I look forward to working with him again soon.

~ Seda AKIN, Project Manager, NASEBA

“I know Luciano through his work as Lead Consultant at UCSI Blue Ocean Strategy Regional Centre where he led 6 key strategic business units within RHB Investment Bank in applying Blue Ocean Strategy analytical frameworks, tools and processes. Luciano would be a tremendous asset to you should you have the opportunity to work with him and I recommend him, without any reservations—for any endeavor he chooses to pursue. If you have any questions, please do not hesitate to contact me.”

~ Eric Lee Kuan Eu, Head e-Broking RHB Investment Bank, Sept 2011

On behalf of the Organizing Committee of HIS 2009, I am writing to express our sincere appreciation for your participation as the Speaker at the International Hospitality and Tourism Seminar 2009 held in Kuala Lumpur on 13th August 2009. We received very positive feedback from the participants on your topic which provided them an insight into the Challenges faced by our industry.

~ Reginald T Pereira, Chief Operating Officer, MAHTEC Sdn Bhd

Over the past few years, I have relentlessly done my personal research and study on Blue Ocean Strategy (BOS). In addition, I have also attended various courses on BOS, conducted by non-certified BOS Trainers. I thought I have already understood the theory and application of the BOS very well. However, after attending the 3 days BOS Practitioners' Course in Kuala Lumpur (UCSI Blue Ocean Strategy Regional Centre) on March 25-27, 2009, conducted by Mr Jason Hunter, I discovered many hidden insights on the application of the BOS tools that were not revealed in the published BOS book. Some areas that I have found ambiguous and could not grasp fully are now crystal clear to me. My newly learned insights, unknown to non-certified BOS Trainers, determine the failure or success on the application of BOS. Now that the original BOS is coming to China in its purest and undiluted form, it will prevent the businesses in China from being misled by erroneous teaching on BOS. This is good news for the industries in China.

~ Emile Liao, General Manager Of 51tr.com (Guangzhou)

After reading BLUE OCEAN STRATEGY, you will never again see your competition in quite the same light. Kim and Mauborgne present a compelling case for pursuing strategy with a creative, not combative, approach. Their emphases on value innovation and stakeholder engagement alone make this book a must-read for both executives and students of business.

~ Carlos Ghosn, President and CEO, Renault & Nissan Motor Co., Ltd.

Kim and Mauborgne's strategies are not only original but practical. Our company has used them and obtained powerful results. The authors chart a bold new path to winning the future.

~ Patrick Snowball, Chief Executive, Norwich Union Insurance

This is an extremely valuable book to read. It examines the experience of companies in areas as diverse as watches, wine, cement, computers, automobiles, and even the circus to shed new light on the development of future strategies.

~ Nicolas G. Hayek, Chairman of the Board of Directors, Swatch Group

I recommend BLUE OCEAN STRATEGY to any executive in the private or public sector. It shows how to break from the status quo, create a winning future strategy, and execute this fast at low cost. As much a practical guide as an eye-opener.

~ J. Bratton, Chief of the Los Angeles Police Department, former Police Commissioner of
the City of New York

The best session I have attended on business strategy/growth because of its practical nature. The group exercises and interaction on the tables was essential to helping the understanding and learning process.

Personally the Master class challenged me regarding my non-clients, points of pain for clients, decision makers and influencers. I have made a number of decisions on how I will deal differently (than the industry) with my decision makers and influencers based on the Master class. It has also broadened my thinking regarding questions and things to consider as we build our business.

Very helpful strategy, that is very accessible, to an organization facing the question "how do we grow this business". It would seem that once the "supply side" of growth is perfected, this is a great strategy to look at the "demand side". Perhaps it needs to be better positioned as to when in its evolution a business would use this strategy.

~ Tania Hannath, Director, People Axis, Melbourne

"Attended this workshop with very little knowledge of BOS. This workshop was a great introduction into BOS principles and tools. We are currently competing in red oceans across most of our product categories. We have attended previous workshops and had consultants coming in but it was all too complex and did not help us. We have been trying to create breakthrough ideas, products and opportunities with little success.

With the tools we have learnt from BOS, it is practical, simple and a lot of it is common sense. The concept of looking to non customers is a great example on how we translate this tool quickly to our business.

I personally have been very vocal on the need to look to non customers and the challenge before us is to get our business to start thinking along the lines of BOS."

~ Dr Angeline Achariya, Product Design Manager, Innovation, FONTERRA Australia

"I attended your one day Master Class in Melbourne and must say that I was really impressed. I have been involved in business strategy development for over 20 years so I can really see how the Blue Ocean approach to strategy development and rollout will make a massive difference to me personally.

I particularly like how the BOS approach can make the usual "Business Plan" irrelevant which will result in rapid strategy formulation but more importantly it will slash the roll out timeframes.
All the strategy development consultants will need to watch out for BOS or get on board as your strategy frameworks will give a broader pool of people the skills to create effective strategies. I even see the potential for small business owners to easily lift their strategy development prowess by applying the tools themselves.

Finally, your tool set has sharpened my marketing skills as they provide an easy to follow blueprint for product development and customer engagement. This alone made my investment in the Master Class very worthwhile."

~ Ian Bosler, CEO Intertype Australia

The Blue Ocean Strategy workshop we recently held was very successful. Lise, Stefan and their team did an excellent job of communicating complicated business concepts in a very simple way. We were challenged to take a very strong look at where we are today and how we go to market. The exercises produced a very real need to further evaluate our business and where we can bring true value to our buyer. Our organization is looking to stay on the leading edge, to remain the innovators that started our industry in the late 1960s. The Blue Ocean methods are a key element in that innovation and will help us to define new, more profitable segments making our competition irrelevant.

~ Gavin Bajin, Business Leader of Commercial Services, ServiceMaster of Canada

“Being the Innovation Manager, I have reviewed many different tools and frameworks, however Blue Ocean Strategy examines the entire value chain and integrates the business strategy - loved the 6 paths!”

~ Michael Searle, Senior Manager Innovation, a Leading Australian Bank, Sept 2011

"We're a start up business and this was perfect training for us. I have already started applying Blue Ocean. I will be sending my business partner along so we can start working on it together ASAP."

~ Troy Douglas, Director, Nexba Beverages, Sept 2011

“This workshop has given me the tools to be able to apply BOS with confidence. The tools, course work and case studies made it all make sense. Can’t wait for my interstate colleague to complete the training.”

~ Andrew Middleton, Vice President, Supplier Services – Asia Pacific, Travelport GDS, Sept 2011

“I came along as a bit of a sceptic thinking this was another creativity and innovation course but found it so highly practical that I will not only use BOS for my own work but will recommend it to other small business owners.”

~ Sid Gupta, Business Analyst, a Leading Australian Bank, Sept 2011